I grew up moving between two worlds, the sanctioned daylight of design studios and the nocturnal pull of the streets. By day I taught myself design at sixteen and started freelancing for small businesses. By night I was scaling rooftops in Ekbatan, hunting for concrete that could hold a story. Friends began calling me The Nightwatcher, a name that stuck, grew teeth, and eventually became the banner under which I create art today.
My path has never been linear.
I began in software engineering at Tehran’s ETC before political turmoil pushed me to Kuala Lumpur, where I completed a BA (Hons) in Graphic Design from Nottingham Trent University. By the time I graduated, I had already exhibited in galleries, created work for brands like Ralph Lauren and Tim Burton, and spent a brief chapter as a gallery manager and art dealer, a role that taught me how images travel, how they breathe, and how audiences carry them.
From there I stepped into the corporate design world, joining Marketing Communications Group, a network spanning Dentsu and Final Target across Dubai, Tehran, and Istanbul. Those years across MENA and East Asia sharpened my taste for strategy, discipline, and visual communication at scale. But the artist in me, the Nightwatcher, never stopped evolving.
Eventually I found myself pulled into new frontiers: blockchains, generative systems, and AI. Not as hype cycles, but as living materials. Tools that crack open new aesthetic spaces. Technologies that reshape how stories take form. I dove in fully, blending design, technology, and narrative into creative work that moves between mediums with ease, including installations, product interfaces, generative art, creative research, and systems built to feel almost alive.
Curiosity is my engine.
It pushes me to cross disciplines, absorb strange data, and stitch threads between worlds that don’t usually sit in the same room. It’s what lets me be a designer one day, a director the next, an artist in the middle of the night, and a product thinker mapping futures that don’t exist yet.
Today I stand in a practice that is both structured and feral:
As an artist (Nightwatcher): I explore liminal cities, dream logic, memory architecture, mysticism, and the quiet rebellions that shape identity. My work spans street art, painting, generative experiments, exhibitions, and immersive installations.
As a creative and product designer: I craft systems, interfaces, and experiences at the intersection of design, AI, and storytelling, shaping tools, features, and narratives used by millions. I build things that feel human even when powered by machines.
Across two decades, one thread has stayed constant.
I chase meaning in motion.
I look for the pulse inside the image.
I treat creativity as both a craft and a ritual, a way of watching the world, and a way of remaking it.
This is the world I have been building, one frame, one interface, one night at a time.
If it resonates, step into it with me.
Services:
Creative Direction
Product Design
Brand Identity
Contact:
email@email.com
