December 2024

For the Leonardo.Ai and Coca-Cola Christmas campaign, I contributed to the design and creative execution of an interactive festive experience that allowed users to craft personalised Christmas messages delivered by an AI generated Santa. The message unfolded inside an animated snow globe, blending nostalgia, warmth, and generative storytelling into a shareable holiday moment. Alongside the product and creative design work, I researched multiple generative and rendering pipelines and authored custom shaders to create the snow effect, ensuring the visuals felt tactile, magical, and true to the brand. The project demonstrated how generative AI, real time graphics, and thoughtful interaction design can come together to create emotionally resonant experiences at scale.

Created as Senior Product Designer at Leonardo.Ai (Canva)