December 2024

at NFTUENCE, I led the creative direction across all visual channels for the agency, its sub brands, and its Web3 clients. My work spanned digital, video, social media, and community facing platforms such as Discord, ensuring a cohesive and recognisable visual language wherever the brand appeared. I established systems rather than one off assets, creating scalable design foundations that could flex across campaigns, platforms, and fast moving Web3 ecosystems.

Beyond the agency brand itself, I art directed client work across NFT drops, product launches, and marketing campaigns, collaborating closely with founders, artists, and developers to translate complex blockchain concepts into clear, culturally relevant visuals. This included shaping motion and video direction, social content frameworks, Discord specific assets, and launch kits that supported both storytelling and community building. Through this work, I helped position NFTUENCE as a credible, design led partner in Web3, balancing experimentation with clarity and trust.